Who We Serve
Choose your industry
Your specialty shop needs a site that helps customers decide to visit today.
Most shoppers look for your hours, what you stock, and how to shop with you right before they head out. A clear site gathers that in one place so more people feel ready to stop in.
Common challenges we hear from specialty shop owners.
Your website should support your niche, not send people back to search results.
Google says one thing, your last post says another.
Holiday hours, event nights, and special closures show up in different places. Customers are not sure when you are actually open, so they wait or choose a big-box store.
Shoppers cannot tell what you carry without walking in.
They hear you are a “specialty shop” but have no idea if that means hobby gear, local goods, collectibles, or something else. Many never make the trip to find out.
You answer the same product questions all week.
“Do you have this in stock?” “Can you special order?” “Do you ship?” Those questions land in DMs, emails, and phone calls instead of living on a clear info page.
Events, launches, and drops get lost in the scroll.
Game nights, tastings, release days, and workshops slip past customers because details stay buried in old posts. Attendance stays lower than it could be.
What a specialty shop website should give your customers.
Clear answers for people trying to decide if your shop is worth a drive across town.
Helps new customers feel ready to visit
- →Accurate hours, address, and parking tips in one place
- →Simple overview of what kind of specialty shop you are
- →Quick notes on accessibility, stairs, and nearby landmarks
Explains what you stock without listing every item
- →Sections for core categories, brands, or themes
- →Room for bestsellers and seasonal highlights
- →Space to explain services like special orders or repairs
Gives events and launches a clear home
- →Event page with dates, times, and simple descriptions
- →Details for sign-ups, RSVPs, or ticket links
- →Room for recurring nights, workshops, and pop-ups
Turns social and email into steady traffic
- →One link that holds hours, events, and how to shop
- →Space for email signups and simple promotions
- →Pages you can reuse each time a new product wave comes in
What changes after your website launches.
The same shop, with information that is easier to find and share.
More of the right customers walk through the door
People see what kind of shop you run and what you sell before they leave home. That leads to visitors who already understand your niche and are ready to buy.
Shops report that first-time visitors arrive saying, “I saw on your site that you carry…” instead of, “So, what do you have here?”
Fewer repetitive calls and messages
Hours, product categories, special order options, and shipping details sit on your site instead of scattered across replies. Your team spends more time helping people in the store.
Owners describe a lighter inbox for basic questions once their website holds the core information.
Events and launches are easier to fill
Customers can skim upcoming dates, understand how each event works, and share the link with friends. That gives game nights, demos, and tastings a better chance to grow.
Specialty shops see more complete RSVPs and fewer last-minute “What time is it again?” questions.
Your online presence reflects how thoughtful your shop is
A clear, steady site shows that you care about the details. That supports word-of-mouth and helps customers feel good sending people your way.
A solid site gives regulars a link they trust when they recommend you in local groups and chats.
Why work with Grid & Grove?
Support for shops built on community, repeat customers, and word of mouth.
We understand niche shops and regulars
Specialty shops run on loyal customers, rare items, and specific questions. Your website has to support that without turning into a full catalog.
We help you decide what lives online and what stays in person. That balance keeps your shop approachable for first-timers and still helpful for regulars.
Time to review with partners and staff
After we talk, you receive a written proposal with pricing, timeline, and what is included. You can share it with owners, managers, or key staff when the shop is quiet.
Everything arrives in writing so you can weigh a website project alongside inventory, staffing, and other decisions without feeling rushed.
You send updates, we handle the changes
No one on your team needs to learn a complicated system. You email updates, and we handle them under your Care Plan.
Most specialty shops use their Care Plan for new event details, product highlights, seasonal hours, and small copy tweaks as things shift.
Pricing that respects local shop budgets
Most specialty shops fit into our Essentials or Business tier, with payment plans that keep monthly costs steady.
Many shops choose a 12-month build plan. New businesses under a year old can receive 10% off the build cost. Veteran-owned and first-responder-owned shops can receive 15% off the build cost. Discounts apply to the one-time website build cost only, not the ongoing Care Plan.
Honest pricing for specialty shops.
These packages are based on our Essentials and Business tiers. Many shops choose a 12-month build plan so website costs sit alongside rent, inventory, and payroll in a way that feels manageable.
Essentials
For single-location specialty shops
Build Cost
Choose upfront, 12-month, or 6-month build payments
12-month plan (or 6-month/$150/mo), or pay $899 upfront. After the build is covered, you move into a Care Plan for hosting and upkeep.
Ongoing Care Plan
Starts after your build is paid off (6-month minimum term)
Includes hosting, security, daily backups, and monthly content edits so your info stays current.
What's Included
- ✓Custom design matched to your shop brand
- ✓Mobile-friendly layout for customers on their phones
- ✓Home, about, and hours/location pages
- ✓One flexible page for products or services
- ✓Basic SEO setup for local search
- ✓Clear paths to visit, call, or contact you
Best for: One-location specialty shops that need a clear, steady site to support foot traffic and social media.
Business
For shops with events, clubs, or deeper offerings
Build Cost
Choose upfront, 12-month, or 6-month build payments
12-month plan (or 6-month/$216.50/mo), or pay $1,299 upfront. After the build is covered, you move into a Care Plan for hosting and upkeep.
Ongoing Care Plan
Starts after your build is paid off (6-month minimum term)
Includes hosting, security, daily backups, and monthly content edits so your info stays current.
What's Included
- ✓Everything in Essentials
- ✓Dedicated pages for events, memberships, or clubs
- ✓Product category or collection pages for key lines
- ✓Room for policies, shipping, and special orders
- ✓Gallery or lookbook for featured items and displays
- ✓Structure that can grow toward online ordering later
Best for: Established specialty shops with regular events, strong community, and plans to grow their reach.
Not sure which tier fits your specialty shop?
Many shops start with one of these packages and we shape it around your niche, events, and budget. We can add pages, remove extras you do not need, or talk through a more custom plan.
New specialty shops under a year old, veteran-owned businesses, and first-responder-owned businesses may qualify for a discount on the build cost.
What happens after you reach out.
You fill out our contact form
Share a bit about your specialty shop, your customers, and what is not working with your current website or online presence. It takes just a few minutes.
We send you a clear proposal
You receive a recommended package, timeline, and payment options in writing so you can review everything after close or during a slower part of the day.
We meet once to walk through it
We answer questions, talk through product categories, events, and goals, and adjust the plan. You decide if the path forward fits your budget and pace.
We build, you review
You share categories, policies, and photos while we handle structure and design. You see drafts, give feedback, and approve pages before launch.
We launch and handle the upkeep
Once the site is live, we manage hosting, security, and covered updates so your team can stay focused on running the shop.
Frequently asked questions
Your next step starts here.
Fill out our contact form. Tell us about your specialty shop and what you need your website to handle - hours, events, product categories, or all of it. We send a clear proposal with straightforward pricing and next steps.