Who We Serve
Choose your industry
Choose your retail niche.
Each type of shop has different needs. Pick the one that fits you best.
What gets in the way for local shops.
Patterns we hear from retail owners and managers again and again.
Hours and info do not match across the web
Google says one thing, Facebook says another, the sign on the door says something else. Customers show up to a locked door or call when you are closed, then move on.
People cannot tell what you actually sell
A logo and a single photo do not show your range. Visitors scroll past because they cannot see styles, price level, or whether you are the right fit.
You answer the same questions all day
“Do you take walk-ins?” “Do you have this in my size?” “Where do I park?” Those questions could be answered clearly on your site instead of tying up the phone.
Promotions disappear as soon as you post them
Sales and new arrivals live on stories that vanish. Without a simple place to list current offers, many customers never know there is a reason to stop in today.
What improves after launch.
The shift that happens once your retail site is clear, current, and easy to use.
More local searches turn into visits
A clear, mobile-friendly site with accurate hours and address helps more of those searches end at your door instead of a competitor’s.
Shoppers feel prepared before they walk in
Service lists, product highlights, and photos give people confidence that your shop is worth the drive and fits what they need.
Online research supports in-store sales
When your site and listings match, customers see the same hours, services, and offers everywhere, so they are less likely to get confused and drop off.
Reviews and repeat visits work harder for you
Your site can highlight social proof and simple ways to come back: loyalty perks, booking links, and easy contact for special orders.
Why work with Grid & Grove?
Built around real shop routines
We design sites that match how retail days actually run: quick price checks, staff changes, new arrivals hitting the floor. Updates stay simple so you do not need a full-time marketing person.
Local focus on Charlotte-area shops
We work with small businesses across the Charlotte metro and nearby towns. That local focus shapes how we think about foot traffic, parking, neighborhoods, and regulars.
You email changes, we take care of them
Need to adjust holiday hours, swap a featured product, or update a stylist bio? Send an email and we handle it under your Care Plan, so your team is not wrestling with site edits late at night.
Straightforward pricing and helpful discounts
Most retail clients land in our Essentials or Business tiers. New shops under a year old can receive a 10% discount on the build cost, and veteran or first-responder owned shops can receive 15% off the build cost.
Honest pricing for retail businesses.
These packages are based on our standard Essentials and Business tiers with simple payment plans. Most shops choose a 12-month build plan to keep monthly costs steady.
Essentials
For smaller shops and single-service salons
Build Cost
12-month or 6-month build plans, or pay $899 upfront
After the build is paid off, you only keep the Care Plan active each month.
Ongoing Care Plan
Starts after your build is paid off
Includes hosting, security, daily backups, and monthly edits (6-month minimum)
What's Included
- ✓Custom design that matches your brand and space
- ✓Mobile-friendly layout for shoppers on the go
- ✓Hours, address, and contact details in all the right places
- ✓Service or product overview page
- ✓Basic SEO setup (titles, descriptions, headings)
- ✓Links to booking tools or social profiles
Best for: Boutiques, salons, barbershops, and specialty shops that need a clean, credible presence and clear information.
Business
For busier stores and appointment-heavy shops
Build Cost
12-month or 6-month build plans, or pay $1,299 upfront
After the build is paid off, you only keep the Care Plan active each month.
Ongoing Care Plan
Starts after your build is paid off
Includes hosting, security, daily backups, and monthly edits (6-month minimum)
What's Included
- ✓Everything in Essentials
- ✓Extra pages for services, team, policies, or FAQs
- ✓Gallery or lookbook pages for products and styles
- ✓Highlight sections for promotions and events
- ✓Space for reviews and social proof
- ✓Room to grow toward e-commerce in the future
Best for: Established retail businesses that rely on their site to bring in new customers and support regulars.
What happens next.
A clear sequence from first message to live site.
You fill out our contact form
Day 1Share a bit about your shop, what you sell or offer, and what frustrates you about your current setup. It takes just a few minutes.
We send a clear proposal
Day 2You receive pricing, timeline, and a suggested tier in writing so you can review it on your own or with a partner or manager.
We meet once to walk through details
Week 1We talk through questions, adjust the plan if needed, and confirm the scope. You move forward only if it feels like a solid fit.
We build, you review
Weeks 2–5We create layouts, add your content, and send drafts for feedback. You have defined points to request changes before anything goes live.
We launch and handle the upkeep
Week 6+Your new site goes live. From there, we manage hosting, security, and regular updates so your hours, offers, and details stay current.
Frequently asked questions
Ready to get your shop online the right way?
Fill out the contact form and share a bit about your boutique, salon, barbershop, or specialty shop. We will send a straightforward proposal so you can see timing, pricing, and what is included before you decide.