Who We Serve
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Common challenges we hear from boutique owners.
Your website should support your store, not add one more moving piece.
People still DM just to ask, “What are your hours?”
Holiday changes, special shopping nights, and Sunday openings live in scattered posts. Customers see different answers in different places and decide not to risk the drive.
Your collections are hard to see from a phone.
Random grid posts and old photos do not show what is actually on the racks today. Shoppers cannot tell if your style or price point fits, so they scroll past.
New customers are not sure where you are or where to park.
Is parking on the street or behind the building? Which suite number? When those details are fuzzy, people choose a shop they can picture getting in and out of easily.
Staff answer the same questions at the counter and online.
“Do you do holds?” “What is your return policy?” “Do you carry extended sizes?” Those could be clear on your site instead of taking time from in-store guests.
What a boutique website should give your shoppers.
Clear info for guests deciding where to stop today and whether your shop fits their style.
Helps shoppers feel ready to visit
- →Accurate hours, address, and parking tips in one place
- →Short description of your style and price range
- →Photos that show the feel of your space before they walk in
Shows what you carry without listing every SKU
- →Highlight sections for key categories and brands
- →Room for new arrivals and seasonal capsules
- →Space to note extended sizes or fit details that matter
Makes events and private shopping clear
- →Pages for trunk shows, pop-ups, and after-hours events
- →Simple forms for private shopping requests
- →Clear info about minimums, group sizes, and timing
Supports social and email without extra work
- →One link with hours, collections, and events you can share everywhere
- →Space for email signups and featured promotions
- →A stable home for lookbooks and campaign photos
What changes after your website launches.
Patterns we see once boutiques have a clear, current site in place.
More first-time visitors arrive as the right fit
When shoppers see your style, sizing, and general price level ahead of time, the people who walk in are more likely to be your people.
Boutiques report better in-store conversations and fewer “this is not really my style” moments at the rack.
Fewer quick calls that pull staff off the floor
Routine questions about hours, parking, and policies move to your site. Your team spends more time with guests and less time repeating basics by phone or DM.
Owners often describe a calmer inbox once their website holds the key information customers look for first.
Events and private appointments become easier to fill
With details and request forms in one place, shoppers understand how your events work and what to expect. That leads to better attendance and fewer no-shows.
Boutiques with clear event and appointment pages see more complete inquiries and smoother planning.
Your website becomes the link you trust in every bio
Instead of re-explaining everything in each post, you can point to one link where visitors find hours, new arrivals, and ways to shop.
A solid site turns social and email into consistent paths back to your store instead of one-off promotions that vanish.
Why work with Grid & Grove?
Sites that respect how much you already juggle.
We design for how boutique days actually feel
Stock changes fast, events pop up, and there is always someone at the counter. Your website should support that pace without asking staff to become web managers.
We plan layouts for guests on phones and owners who juggle many roles. You see how schedule changes, promotions, and new collections will show up before launch.
Room to review with partners and buyers
After we talk, you get a written proposal with pricing, timeline, and what is included. You can look it over after close, share it with a partner, or bring it to a store meeting.
You get clear, written details instead of a rushed pitch. That makes it easier to weigh a website decision alongside inventory and staffing decisions.
Built so your team does not have to log in daily
Your staff should not be editing page layouts between customers. You send changes, and we handle the technical side under your Care Plan.
Most boutiques use Care Plan time for promotions, event pages, updated photos, and small policy changes. We handle the changes so your team can stay in the store with customers.
Pricing that respects boutique budgets
Most boutiques fit into our Essentials or Business tier, with payment plans that line up with cash flow over the year.
Many shops choose a 12-month build plan so monthly costs stay predictable. New boutiques under a year old can receive 10% off the build cost. Veteran-owned and first-responder-owned boutiques can receive 15% off the build cost. Discounts apply to the build only; Care Plan pricing stays the same for everyone.
Honest pricing for boutiques.
These packages are based on our Essentials and Business tiers. Many boutiques choose a 12-month build plan to keep monthly costs steady, then move into a Care Plan once the build is paid.
Essentials
A clean, simple site for one-location boutiques
Build Cost
Choose upfront, 12-month, or 6-month build payments
12-month plan (or 6-month/$150/mo), or pay $899 upfront. After the build is covered, you move into a Care Plan for hosting and upkeep.
Ongoing Care Plan
Starts after your build is paid off (6-month minimum term)
Includes hosting, security, daily backups, and monthly content edits so your info stays current.
What's Included
- ✓Custom design matched to your boutique brand
- ✓Mobile-friendly layout for shoppers on their phones
- ✓Home, about, and hours/location pages
- ✓Featured collections or categories on the home page
- ✓Basic SEO setup for local search
- ✓Links to social, email, and any booking or wishlist tools
Best for: Single-location boutiques that need a clear, trustworthy site to support foot traffic and social media.
Business
For boutiques with events, styling, or higher volume
Build Cost
Choose upfront, 12-month, or 6-month build payments
12-month plan (or 6-month/$216.50/mo), or pay $1,299 upfront. After the build is covered, you move into a Care Plan for hosting and upkeep.
Ongoing Care Plan
Starts after your build is paid off (6-month minimum term)
Includes hosting, security, daily backups, and monthly content edits so your info stays current.
What's Included
- ✓Everything in Essentials
- ✓Extra pages for events, private shopping, or styling
- ✓Lookbook or gallery pages for new arrivals and campaigns
- ✓Space for policies, returns, and loyalty programs
- ✓Room to highlight staff, stylists, or owners
- ✓Structure that can grow toward e-commerce later
Best for: Established boutiques with strong repeat customers, regular events, or plans to add more online features over time.
Not sure which tier fits your boutique?
Many boutiques start with one of these packages and we adjust it to match your events, collections, and pace. We can add pages, remove extras you do not need, or talk through a more custom plan.
New boutiques under a year old, veteran-owned businesses, and first-responder-owned businesses may qualify for a discount on the build cost.
What happens after you reach out.
You fill out our contact form
Share a bit about your boutique, your style, and what is not working with your current website or online presence. It takes just a few minutes.
We send you a clear proposal
You receive a recommended package, timeline, and payment options in writing so you can review everything after close or during a quiet moment.
We meet once to walk through it
We answer questions, talk through collections, events, and goals, and adjust the plan. You decide if the path forward fits your budget and pace.
We build, you review
You send photos, story, and key details while we handle structure and design. You see drafts, give feedback, and approve pages before launch.
We launch and handle the upkeep
Once the site is live, we manage hosting, security, and covered updates so your team can focus on styling guests and running the shop.
Frequently asked questions
Your next step starts here.
Fill out our contact form. Tell us about your boutique and what you need your website to handle - hours, promotions, events, or all of it. We will send a straightforward proposal with clear pricing and next steps.