Who We Serve
Choose your industry
Your salon needs a site that helps clients book with confidence.
Most clients look up your services, pricing, and stylists right before they schedule. A clear salon website shows what you offer, who’s available, and how to book without calling the front desk during a busy appointment.
Common challenges we hear from salon owners.
Your website should remove friction from your schedule, not add to it.
The phone rings all day for simple questions.
“Do you have anything today?” “What are your prices?” “Do you do color?” Your team repeats the same answers while guests in the chair wait.
Online booking links feel scattered or unclear.
Some clients book through one app, others text, others call. New clients are not sure where to start or which service to choose, so they give up.
No-shows and late arrivals keep throwing off the schedule.
Policies live in fine print or only in old posts. Clients miss the details, show up late, or cancel last-minute, costing the salon time and money.
New clients cannot tell which stylist or service fits them.
Without clear bios, photos, and service explanations, people guess and book the wrong thing - or decide to try somewhere else instead.
What a salon website should give your clients.
Clear info for people trying to decide if your salon is the right place and what to book.
Helps new clients feel ready to visit
- →Accurate hours, address, and parking info in one place
- →Clear directions for first-time visitors
- →Short overview of your salon, vibe, and specialties
Clarifies services, pricing, and who they suit
- →Service menus that make sense to someone outside the industry
- →Pricing ranges with room for starting rates and add-ons
- →Notes on hair types, lengths, or add-ons that change timing
Makes booking feel simple instead of confusing
- →Clear “Book Now” paths that match your actual workflow
- →Links to the right booking system or app for each service
- →Room for policies and reminders near booking buttons
Highlights your stylists and their work
- →Stylist pages with short bios, specialties, and photos
- →Space to show portfolios or links to social feeds
- →Simple guidance on who is accepting new clients
What changes after your website launches.
A clearer site means smoother days for you, your team, and your clients.
More of the right clients book the right services
When your menu, pricing, and stylist info are clear, people choose the service and person that truly fit them. That leads to smoother visits and better results.
Salons see more new clients arrive already aligned with the right stylist and service.
Fewer quick calls that interrupt appointments
Basic details - hours, location, policies, and starting prices - move to your website. Your front desk and stylists spend less time repeating answers by phone and DM.
Teams report quieter phones for routine questions once their site holds the key information.
Policies are easier to find and easier to stick to
Clear policy pages linked near booking buttons help clients understand cancellation, deposits, and timing before they schedule.
With policies visible and consistent, salons see fewer surprises and less friction at checkout.
Your online presence matches the quality of your work
A simple, well-organized site reinforces what happens in the chair: professional, welcoming, and dependable.
A strong site makes referrals and word-of-mouth invites feel more comfortable for your regulars.
Why work with Grid & Grove?
Support that matches the pace of salon life.
We design for busy books and full chairs
Between color timing, walk-ins, and late arrivals, your schedule is already full. Your website should reduce friction, not add extra tasks to someone’s day.
We focus on what your clients look for first: hours, services, online booking, and who you are as a salon. You see how all of that fits together before anything goes live.
Space to review plans with your team
After we talk, you receive a written proposal with pricing, timeline, and what is included. You can share it with owners, managers, and key stylists on your own time.
No pressure calls. Just clear information so you can decide between ordering color, hiring staff, and investing in your website with a full picture.
Built so stylists are not forced into tech support roles
Stylists should not be logging in to edit pages at the end of their day. You email changes, and we handle the technical side as part of your Care Plan.
Most salons use this time for menu tweaks, new team members, price updates, and holiday hours, while we keep the structure and layout steady in the background.
Pricing that respects salon budgets
Most salons fit into our Essentials or Business tier. Many choose a 12-month build plan so costs stay predictable alongside rent, inventory, and payroll.
New salons under a year old can receive 10% off the build cost. Veteran-owned and first-responder-owned salons can receive 15% off the build cost. Discounts apply to the one-time website build cost only, not the ongoing Care Plan.
Honest pricing for salons.
These packages are based on our Essentials and Business tiers. Many salons choose a 12-month build plan so website costs sit comfortably alongside other monthly expenses.
Essentials
For smaller salons and studios
Build Cost
Choose upfront, 12-month, or 6-month build payments
12-month plan (or 6-month/$150/mo), or pay $899 upfront. After the build is covered, you move into a Care Plan for hosting and upkeep.
Ongoing Care Plan
Starts after your build is paid off (6-month minimum term)
Includes hosting, security, daily backups, and monthly content edits so your info stays current.
What's Included
- ✓Custom design matched to your salon brand
- ✓Mobile-friendly layout for clients on their phones
- ✓Home, services, and hours/location pages
- ✓Simple stylist or team overview section
- ✓Basic SEO setup for local search
- ✓Clear links to your booking system or contact form
Best for: One-location salons and individual studios that need a clear, trustworthy site with a simple path to book.
Business
For growing salons with larger teams
Build Cost
Choose upfront, 12-month, or 6-month build payments
12-month plan (or 6-month/$216.50/mo), or pay $1,299 upfront. After the build is covered, you move into a Care Plan for hosting and upkeep.
Ongoing Care Plan
Starts after your build is paid off (6-month minimum term)
Includes hosting, security, daily backups, and monthly content edits so your info stays current.
What's Included
- ✓Everything in Essentials
- ✓Dedicated stylist pages with bios and specialties
- ✓Space for policies, memberships, or packages
- ✓Gallery pages for hair, nails, or specialty services
- ✓Room for education, apprenticeships, or careers
- ✓Structure that can grow with more locations or services
Best for: Established salons with multiple stylists, busy books, and plans to grow.
Not sure which tier fits your salon?
Many salons start with one of these packages and we adjust it to match your team, services, and pace. We can add pages, remove extras you do not need, or talk through a more custom plan.
New salons under a year old, veteran-owned businesses, and first-responder-owned businesses may qualify for a discount on the build cost.
What happens after you reach out.
You fill out our contact form
Share a bit about your salon, your team, and what is not working with your current website or online presence. It takes just a few minutes.
We send you a clear proposal
You receive a recommended package, timeline, and payment options in writing so you can review everything between clients or after close.
We meet once to walk through it
We answer questions, talk through services, team, and goals, and adjust the plan. You decide if the path forward fits your budget and schedule.
We build, you review
You share menus, policies, and photos while we handle structure and design. You see drafts, give feedback, and approve pages before launch.
We launch and handle the upkeep
Once the site is live, we manage hosting, security, and covered updates so your team can stay focused on clients, not website logins.
Frequently asked questions
Your next step starts here.
Fill out our contact form. Tell us about your salon and what you need your website to handle - services, booking, policies, or all of it. We send a straightforward proposal with clear pricing and next steps.